Rapala Fishing Tips: How to Fish Twitch/Slash Baits


One of the most popular techniques in freshwater fishing is using "Twitch" or "Slash" baits. Used by beginners to pro's, this technique is one of the most productive and exciting fishing strategies there is. Rapala ambassador Italo Labignan explains this technique in detail and what you need to ensure you boat your next trophy fish.

Rapala Fishing Tips: How to Fish the Rapala Countdown


The Countdown is one of the classic Rapala lures that anglers have been using for decades. The "Countdown" technique allows fishermen to target various depths of a water column with ease. Watch as Rapala Ambassador Italo Labignan explains this popular fishing method.



VIDEO: a closer look at Rapala Skitter-V



In this Rapala video we give a closer look at  Rapala Skitter-V

VIDEO: how to make a Rapala lure


A unique, behind-the-scenes look at the process of how a Rapala lure makes its' way to your tacklebox.


https://www.youtube.com/watch?v=_Of375kqR6Q

Classics Are Classics For a Reason - Rapala Shad Rap ft. Ott DeFoe


Professional bass angler Ott DeFoe takes you through what makes the Rapala Shad Rap special, highlighting why this bait has been a classic crankbait for so long. 

Diving lip design delivers legendary Rapala wobbling action. Constructed of premium balsa wood. Equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Precise action, detailed finish, and proven fish-catching patterns make this a must-have bait for all anglers.

Rapala jigging bait differences: Jigging Rap vs Jigging Shad Rap vs Flat Jig


Ice Force pro Joel Nelson explains the differences between several Rapala jigging baits.  Jigging Rap vs Jigging Shad Rap vs Flat Jig


New Rapala Vaaksy Rods


Rapala's 80th Anniversary commemorative rod. Featuring super lightweight blank fitted with Fuji guides and reel seats. 

Available in 4-10lb, 6-12lb, 8-17lb, 10-20lb in spinning and casting, 1 and 2pc models.

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