New Rapala Vaaksy Rods


Rapala's 80th Anniversary commemorative rod. Featuring super lightweight blank fitted with Fuji guides and reel seats. 

Available in 4-10lb, 6-12lb, 8-17lb, 10-20lb in spinning and casting, 1 and 2pc models.

RAPALA VIDEO TIPS: How to Target Deep Feeding Bass and Pike


Rapala Army Youtube channel presents a video of how to search for deep feeding bass and pike using the popular crank bait technique.

The Arashi Deep 18 will help you get to the depths you need. Rapala Ambassador Italo Labignan explains what to look for in order to find these predator fish.

RAPALA TIPS: How to Fish Large Flats for Bass


Bass feed for panfish on shallow water and large flats. The Rapala DT lure series is a deadly bait to use when targeting these fish.

Rapala Ambassador Italo Labignan takes us through the reason for using this bait and the results you can get.

RAPALA TIPS: How to Fish for Predators Feeding on Bait Fish


Fish looking for suspending bait fish can fall to the action of a crank bait. Rapala Ambassador Italo Labignan explains how to target these feeding fish using the Shad Rap RS.

RAPALA TIPS: How to Fish Poppin' Lures



Surface fishing is a great way to enjoy high energy fishing. The X-Rap Pop makes a loud and aggressive action that attracts fish of all species.

Rapala Ambassador Italo Labignan shows why this lure is so much fun for summer bass.

Rapala company launches the Terminator Popping Frog


Rapala company launches the under the brand Terminator a new surface lure : the Popping Frog.

Topwater fanatics, get ready for action. The Popping Frog with its cupped face will create a loud, strong pop that drives fish crazy.

Custom designed weight is shaped and positioned to stay out of the way of the hook. This design creates a responsive, easy to impart, walking action. Extra-wide hook gap converts strikes into fights.

Sixteen different colors are available for this 2 - 1/2 new Terminator lure.

Rapala Introduces the new Storm Arashi Vibe


Rapala introduces the with the brand Storm the new Arashi Vibe lure.

The Arashi Vibe is designed for tough bite conditions. this new Storm lure generate subtle vibration and sound at incredibly slow speeds with either a steady retrieve or lift-fall technique.


Rotated hook hangers nests the hooks close to the body for improved action, preventing hangups, even with the larger hooks.

By now is available in only one size: 2-3/4" of length for a weight of 9/16 oz. It can be found on 14 different colors.

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